Throw out the first two seasons of Drake London's NFL career. In his rookie season, the Falcons averaged just 158.8 passing yards per game, while in 2023, they averaged 207.3. Marcus Mariota, Desmond Ridder, and Taylor Heinicke combined to throw just 34 touchdowns and 25 interceptions. For reference, Kirk Cousins, the Falcons new signal-caller, threw 18 touchdowns and just five interceptions in eight games last season. He averaged 291.4 passing yards per game. New head coach Raheem Morris and offensive coordinator Zac Robinson come from Los Angeles, where the Rams averaged the 7th-most passing yards per game in 2023 (245.6). Despite finishing as WR31 in his rookie season, London posted the 5th-highest target share (29.4%) and 2nd-highest target rate (32.4%) among wide receivers. His opportunity dipped in 2023, possibly as a result of the Bijan Robinson addition. Robinson saw 86 targets as a rookie, good for a 17.2% target share. The year prior, Tyler Allgeier posted just a 4.6% target share. So while London should easily eclipse his career-high of 117 targets, don't expect him to see nearly a 30% target share this season. It's more likely he's closer to 25%. With higher passing volume, that could lead to at least 130-140 targets. DeAndre Hopkins, Mike Evans, Calvin Ridley, and DJ Moore were all within that range a season ago. Consider London a high-end WR2 with low-end WR1 upside in 2024.